The email marketing system that runs itself
An audio software marketplace and community of over 650 000 users, was struggling to cope with the work load whilst operating a small team. We built an automated system to intelligently construct weekly email outreach based on canonical assets, pricing and information and gave the team their week back.
A small team overloaded with repeatable tasks.
Email marketing for the KVR Marketplace was a manual affair, decisions to made as to what to promote, manual construction of the mailer, copy and visual assets. No follow up on performance.
The work was slow, error prone, and completely avoidable, eating up precious time for the 3 person strong team managing a site with over 650 000 members.
A self learning system based on facts.
We did not try to automate everything. Repeatable tasks were identified, and automated with stringent guard rails and a human gate.
Pricing information, media assets and templates are ingested and parsed from a canonical source. No chance of AI hallucinations. An intelligent scoring system, refreshed weekly decides what gets promoted. This is done by rating items by whether they’re on sale, discount amount, past sales performance, popularity in the KVR forums, a static rules list and a self improvement loop based on Google Analytics performance per mail campaign. Image assets are pulled directly from the product pages and insert into the email template.
Ingest & parse
Pricing, product info and assets pulled from marketplace database and distributor APIs.
Match & check
Scoring system selects the products most likely to convert.
Mailer Generation
Python script builds the mailer from a template, Claude skills write copy and titles.
Review queue
Output is human reviewed and HTML output transferred to KVR's mailing template.
The queue empties itself now.
The marketplace mailer system allowed the team to condense around 8 hours of weekly work into a simple 15 minute process on a Monday with the opportunity to manually generate or guide the process at any given time.
Our marketplace mailers were a two hour a day grind. Now they're intelligently compiled at the start of the week with minimal effort in record time.