Selected work

Systems that earn
their keep.

A small, deliberate portfolio. Each engagement is problem, approach, and measurable outcome. No spectacle.

Gemini_Generated_Image_ftyl0eftyl0eftyl Large

AUDIO & MEDIA · 2025

The email marketing system that runs itself

An audio software marketplace serving a community of over 650 000 users was struggling to keep up with a small team. We built a system that assembles the weekly email campaign automatically, freeing the team to focus on growing the business instead of rebuilding the same email every Monday.

marula Large

OUR OWN BUILD · 2026

One place to run a label

Marula Music is our own independent electronic label — releases, a YouTube channel, a sound design brand and a plugin brand, all run by one person. We built this one for ourselves first, which is why we know it holds up.

msbinc.africa

LEGAL PRACTICE · 2026

Custom software

One connected system for a legal practice

A South African legal practice was paying by the edit to update a seven-year-old website and chasing overdue accounts by hand. We rebuilt the site, connected it to their practice management system, and automated the follow-up around it.

KVR Audio product catalog classification case study

AUDIO & MEDIA · 2026

One vocabulary for 34,000 products

KVR Audio's product database had grown past 34 000 plugins, instruments, and soundware, classified by whatever tags a developer typed. We wrote a controlled vocabulary, mapped the mess onto it, and classified the live catalog.

Talk to us

Let's talk about what you need.

You don’t need a finished brief. Tell us about your business, your team, and what you want to do. In our first conversation, we’ll look at how you work, what you already use, and where you need help.

We can also start with a free audit of your current tooling to identify gaps and useful opportunities. From there, we’ll work out whether guidance, enablement, or custom software would help.

Let's talk hello@rabbitholedigital.co.za